Last Updated: August 2025

At Shiksha Marg (www.shikshamarg.in), we respect your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, share, and protect your information when you visit and use our website.

By using our website, you agree to the collection and use of information in accordance with this Privacy Policy.

Information We Collect

Personal Information You Provide

When you interact with Shiksha Marg, we may collect personal information that you voluntarily provide, including:

✅ Name and contact details when you fill out forms or contact us
✅ Email address for newsletters, updates, or communication
✅ Phone number when provided for support or inquiries
✅ Comments and feedback when you engage with our content
✅ Educational background if shared in user profiles or comments
✅ Location information if provided for job/admission searches

Information Automatically Collected

When you visit our website, we automatically collect certain information about your device and browsing behavior:

🔸 IP address and general location information
🔸 Browser type and version (Chrome, Firefox, Safari, etc.)
🔸 Operating system (Windows, Mac, Android, iOS)
🔸 Device information (mobile, tablet, desktop)
🔸 Pages visited and time spent on each page
🔸 Referring website (how you found us)
🔸 Date and time of your visits
🔸 Search queries performed on our website

Cookies and Tracking Technologies

Shiksha Marg uses various types of cookies and similar tracking technologies:

Essential Cookies

Functionality cookies that remember your preferences
Security cookies that help keep our website secure
Session cookies that maintain your browsing session

Analytics Cookies

Google Analytics cookies to understand website usage
Performance cookies to improve website functionality
User behavior tracking for content optimization

Advertising Cookies

Google AdSense cookies for personalized advertisements
Third-party advertising network cookies
Remarketing cookies for relevant ad targeting

Social Media Cookies

Social sharing buttons cookies (Facebook, Twitter, Instagram)
Social login integration cookies (if applicable)

How We Use Your Information

Primary Uses

We use the collected information for the following purposes:

✅ Website Operation: To provide, maintain, and improve our services
✅ Content Personalization: To customize content based on your interests
✅ Communication: To respond to your inquiries and provide updates
✅ Newsletters: To send educational and job-related information (with consent)
✅ Technical Support: To troubleshoot issues and provide assistance
✅ Security: To protect against fraud, spam, and malicious activities

सेवा संबंधी उपयोग (Service-Related Usage)

आपकी जानकारी का उपयोग निम्नलिखित के लिए किया जाता है:

🔹 Job Notifications: नवीनतम सरकारी नौकरी की जानकारी भेजने के लिए
🔹 Admission Alerts: प्रवेश संबंधी अपडेट प्रदान करने के लिए
🔹 Result Updates: परीक्षा परिणाम की सूचना देने के लिए
🔹 Scholarship Information: छात्रवृत्ति के अवसरों की जानकारी के लिए
🔹 Career Guidance: करियर संबंधी सलाह और मार्गदर्शन के लिए

Analytics and Improvement

We analyze usage data to:

Understand user preferences and popular content
Improve website performance and loading speeds
Optimize content strategy based on user interests
Identify technical issues and fix them promptly
Enhance user experience across all devices

Information Sharing and Disclosure

We Do NOT Sell Your Personal Information

Shiksha Marg does NOT sell, trade, or rent your personal information to third parties for commercial purposes.

Limited Sharing Scenarios

We may share your information only in the following circumstances:

Service Providers

Web hosting services for website operation
Email service providers for newsletter delivery
Analytics providers (Google Analytics) for website improvement
Security services for website protection

Legal Requirements

Government authorities when required by Indian law
Legal proceedings if compelled by court orders
Law enforcement for legitimate investigations
Regulatory compliance as mandated by authorities

Business Transfers

Merger or acquisition scenarios (with user notification)
Asset transfer situations (with privacy policy continuity)

Third-Party Services

Our website integrates with several third-party services:

Google Services

Google Analytics: For website analytics and improvement
Google AdSense: For displaying relevant advertisements
Google Fonts: For website typography and design
Google reCAPTCHA: For spam and bot protection

Social Media Integration

Facebook: For social sharing and engagement
Twitter: For content sharing and updates
Instagram: For social media presence and updates
WhatsApp: For easy content sharing

Email Services

Email providers for newsletter and notification delivery
Subscription management services for email preferences

Data Security and Protection

Security Measures

Shiksha Marg implements appropriate security measures to protect your information:

🔒 SSL Encryption: Secure data transmission between your device and our servers
🔒 Secure Hosting: Reliable hosting with security protocols
🔒 Access Controls: Limited access to personal information
🔒 Regular Updates: Keeping software and security measures up-to-date
🔒 Monitoring: Continuous monitoring for security threats

Data Retention

Active user data: Retained as long as your account is active
Website analytics: Retained for up to 26 months (Google Analytics default)
Email communications: Retained as per legal requirements
Cookies: Expire as per individual cookie settings (typically 30 days to 2 years)

Data Protection Rights

Under applicable data protection laws, you have the following rights:

✅ Access: Request access to your personal information
✅ Correction: Request correction of inaccurate information
✅ Deletion: Request deletion of your personal information
✅ Portability: Request transfer of your data to another service
✅ Objection: Object to processing of your personal information
✅ Restriction: Request restriction of processing your information

Cookies Management

How to Control Cookies

You can control and manage cookies through your browser settings:

Browser Controls

Chrome: Settings → Privacy and Security → Cookies
Firefox: Settings → Privacy & Security → Cookies
Safari: Preferences → Privacy → Cookies
Edge: Settings → Privacy and Security → Cookies

Cookie Preferences

Accept all cookies: For full website functionality
Block third-party cookies: Limited advertising personalization
Block all cookies: May affect website functionality
Custom settings: Choose specific cookie categories

Impact of Disabling Cookies

If you disable cookies:

⚠️ Website functionality may be limited
⚠️ Personalized content may not be available
⚠️ Login sessions may not be maintained
⚠️ Preferences may not be remembered
⚠️ Analytics tracking will be disabled

Third-Party Advertising

Google AdSense

Our website uses Google AdSense to display advertisements:

🔸 AdSense cookies track your interests for relevant ads
🔸 Personalized advertisements based on your browsing history
🔸 Ad revenue helps us maintain the website for free
🔸 Google’s Privacy Policy applies to AdSense data collection

Ad Personalization

You can control ad personalization:

Google Ad Settings: Visit ads.google.com/intl/en_in/home/
Opt out of personalized ads while still seeing generic ads
Ad blockers can be used to block advertisements entirely

Third-Party Advertisers

We may work with additional advertising networks that:

Display contextual advertisements relevant to our content
Use cookies for ad targeting and frequency capping
Follow their own privacy policies for data collection
Provide opt-out mechanisms for users

Children’s Privacy

Age Restrictions

Shiksha Marg is primarily intended for users aged 13 and above:

👤 Children under 13: Should not use our services without parental consent
👤 Teenagers (13-17): Should use our services under parental guidance
👤 Educational content: Suitable for students of all ages

Parental Controls

Parents are encouraged to monitor their children’s internet usage
Educational supervision is recommended for career-related decisions
Privacy settings should be reviewed by parents for minor users

Data Collection from Minors

We do not knowingly collect personal information from children under 13
If we become aware of such collection, we will delete the information promptly
Parental consent is required for any data collection from minors

International Data Transfers

Data Processing Location

Your information may be processed in:

🌐 India: Primary data processing and storage
🌐 Other countries: Where our service providers are located
🌐 Secure facilities: With appropriate data protection measures

Cross-Border Transfers

When data is transferred internationally:

Adequate protection measures are implemented
Standard contractual clauses are used where required
Data protection laws are respected in all jurisdictions

Your Rights and Choices

Communication Preferences

You can control communications from us:

📧 Email newsletters: Unsubscribe link in every email
🔔 Push notifications: Disable through browser settings
📞 Phone communications: Request removal from calling lists

Account Information

For any account-related requests:

View your information: Contact us for a copy of your data
Update information: Send corrections to our support team
Delete account: Request complete removal of your information
Data portability: Request transfer of your data

Complaint Process

If you have privacy concerns:

Contact us directly using the information provided below
File a complaint with relevant data protection authorities
Seek legal advice if you believe your rights have been violated

Updates to This Privacy Policy

Policy Changes

We may update this Privacy Policy to reflect:

Legal requirement changes and compliance updates
Service modifications and new features
User feedback and improvement suggestions
Industry best practices and standards

Notification of Changes

When we make significant changes:

📢 Website notice: Prominent notification on our homepage
📧 Email notification: To registered users (if applicable)
📱 Social media: Announcements on our social media channels
🗓️ Effective date: Clear indication of when changes take effect

Your Acceptance

Continued use of our website after changes indicates acceptance
Review regularly: We encourage you to review this policy periodically
Contact us: If you have questions about any changes

Contact Information

Privacy Questions and Concerns

For privacy-related questions, concerns, or requests:

📧 Email: info@shikshamarg.in
🌐 Website: www.shikshamarg.in

Connect with Us

📘 Facebook: Follow us for updates and news
📸 Instagram: Latest posts and educational content
🐦 Twitter: Quick updates and notifications

Response Time

We aim to respond to privacy-related inquiries:

⏰ Simple queries: Within 24-48 hours
⏰ Data requests: Within 7-10 business days
⏰ Complex investigations: Within 30 days

Business Hours

Monday to Saturday: 9:00 AM to 6:00 PM (IST)
Sunday: Limited support for urgent privacy matters
Social Media: Monitored daily during business hours

Compliance and Legal Framework

Indian Data Protection Laws

This Privacy Policy complies with:

📋 Information Technology Act, 2000 and its amendments
📋 Information Technology Rules, 2011
📋 Personal Data Protection Bill (when enacted)
📋 Other applicable Indian privacy laws

International Standards

We also follow international privacy standards including:

🌍 GDPR principles for European users
🌍 CCPA guidelines for California users
🌍 ISO 27001 security standards
🌍 Industry best practices for data protection

Definitions

Key Terms Used in This Policy

Personal Information: Information that can identify you as an individual
Cookies: Small files stored on your device by websites
Processing: Any operation performed on personal data
Third Party: Any individual or organization other than Shiksha Marg
Data Controller: The entity that determines how personal data is processed
Data Processor: The entity that processes personal data on behalf of the controller

Final Statement

Your privacy is important to us. This Privacy Policy reflects our commitment to transparency and responsible data handling practices.

We encourage you to:

Read this policy carefully and understand your rights
Contact us